A real Endura photograph will always have the
"Kodak Professional Endura Paper"
watermark embedded in the back of each photograph.

This paper is used exclusively by your photographer's professional laboratory.  By combining this quality Kodak professional paper with professional developing, you're assured of the very finest silver-halide photograph.

Pictures that appear as brilliant after generations as they do when we brought them home that’s been the goal since in the invention of color film in the 1930s. With the introduction of color negative films and color photographic prints in the early 1940s, pictures became widely displayed items in homes, offices, stores, and elsewhere. People expect those pictures to last.

As always, because your photographs are printed on real, Kodak Endura professional paper and developed by a professional lab in RA4 chemistry, you'll be assured of the highest quality, dependability, and exceptional performance from your photographs.

When it comes to finding the right photographic print, Real Kodak Endura photographs are proven to yield the finest images for your proofs and final prints.  It's what families, brides, and anyone who uses a professional photographer  have come to expect - and more.  After all, silver halide-based color photographic paper has been around for more than five decades.

Want real, traditional photographic prints with a long life?  Kodak's professional ENDURA Papers set the standard for print longevity. Their tested light keeping is equivalent to 100+ years before noticeable fading occurs in typical home display, over 200 years in dark storage!